Selling in Today's Market

We've all heard the reports...listened to it on the evening news..... or read it in the daily papers; the real estate market is suffering. But is it?? Houses are still selling, people are still moving, some are even investing in real estate! What's different today is that properties are not simply selling because an agent puts a sign in front or runs an ad in the newspaper. Agents must prove their worth. And, in my opinion it's about time! There are many of us who have worked hard, toiled through the years of various market conditions, have worked ethically and with integrity for our clients. The real estate market of today requires an agent work harder than in the past few years, invest in themselves as a professional and invest in their business including effective marketing to make their client's property stand out and above the crowd!!

In today's real estate market it is imperative to have an agent that is not only available, but also knowledgeable about the market. Real estate is probably one's largest lifetime investment. When selecting the agent who is going to help you through the process of buying or selling, choose wisely. Choose based on knowledge of the marketplace, experience in real estate sales and marketing, marketing programs, and yes honesty. It's easy to select the person who tells you what you want to hear, but ask yourself "is it realistic?". Overpricing your property actually COSTS you money and selecting an agent with no plan for marketing can cost you money too! When choosing your listing representative ask to see marketing materials or better yet, go visit open houses and see the agent in action! Check their office and personal websites. Take some time to investigate. Choose carefully and remember this person is representing YOU in one of your largest financial transactions of your life!

I wish you much SUCCESS!!
Dawn
housesbydawn@gmail.com
www.housesbydawn.net